Blum's at 5727 Main Street, Williamsville, New York.

Brought my girlfriend here to get her a good bathing suit that will last a while and look nice. Fair warning, this is not a place to just grab a cheap bathing suit on the fly because you realised your hotel has a pool. The prices are very appropriate for the quality, variety and the ability to find what truly fits an individual woman's body. Serisously if yoy cant find what you're looking for here you should just go ahead and make it yourself. The staff was incredibly helpful as well. I was happy to spend 90$ on a good long lasting swim suit she loved, vice some crappy walmart one that we would end up replacing next year anyways.